66% Apple Market Share For Sales of High-End PCs

From Slashdot -

In the lucrative $1,000 and over PC segment, Apple's retail market share was 66% for Q1 08. This includes a 64% market share for laptops and a market share for desktops of 70%. Actually, as pointed out by Fortune this segment is somewhat Apple's by default, since Dell, HP, and Lenovo sell the bulk of their machines in the $500-$750 range, and Apple has only one model selling for less than $1,000.

Source article here.

Stats & Research: SMS Traffic Up 50%

From 160Characters -

Global mobile data revenues from services other than SMS exceeded USD10 billion in Q1 07 according to Informa’s World Cellular Data Metrics (WCDM).

The total of USD11.3 billion compares with UD$8.1 billion in Q1 06.

The figure means that nearly one third of mobile data revenues now come from non-SMS services, suggesting operators’ investments in advanced technologies are finally reaping rewards.

But this does not mean the end of the road for SMS. Worldwide SMS traffic was up year-on-year by around 50% to more than 620 billion messages in Q1 07. SMS revenues were up 23% over the same period, helping total data revenues to reach USD34.3 billion in the quarter, the highest ever. The higher increase in SMS traffic compared to revenue reflects lower SMS tariffs and the greater availability of bundled packages.

Out of 70 operators tracked by WCDM, the proportion of data revenues coming from non-SMS ranged vastly, from just 1% (Vodafone Egypt) to over 70% (KTF, Korea).

SMS: Expected Response in Five Minutes

From the 160Characters site -

According to an online 160 Characters survey that looked at how different messaging platforms elicit differing response times, 84% of users expect a SMS response in five minutes The survey looked at the user messaging habits across email, IM and SMS in personal and work environments.

The results highlight preference for using SMS as a key communication tool, especially when an immediate or near immediate response is required. 84% would respond to a personal SMS in less than 30 minutes according to the results while only 56% would respond in that time to a work related message.

The response time generally depended on the context and the person sending/receiving the mail, but differences emerged between the broad context of messages and between business and personal use.

WAITING FOR EMAIL
26% of respondents would take between two and five hours to reply to a personal email and 31% would wait till the next day to reply. 26% said it would take them two to five hours to reply and 22% would wait till the next day. At least this was better than the response time to personal email with 31% waiting for the next day.

MMS STILL TOO SLOW
No one admitted to not using SMS for personal reasons but 12% still don't use it at work. However this compares to 60% who would never use MMS for work related communications with long delivery times cited as the main reason.

IM
Mobile IM still has some way to go for both business and personal use with 42% not using mobile IM for personal reasons and 54% not using it for business.

This compares to the PC where only 15% don't use PC based IM for personal and 27% not using it in business. For those who use Mobile IM, 57% expect a reply within 5 minutes for a personal message while only 18% expect a business reply in that time.

IM IN SMS CLOTHING
There seems to be a trend to launch mobile IM under the guise of upgraded SMS. There is a temptation to merge messaging types as networks become more sophisticated. These results show that consumers are well aware of the different features of each messaging type and that they are comfortable choosing the message type most suited to the context of the message.

Cool stats on mobile from BBDO last year

From Communities Dominate Brands -

From "Wireless Works" by BBDO and Proximity, from April of 2006. But inspite of it being over a year old, it has fascinating data. They interviewed 3,000 people around the world, and snippets of their findings include:

81% of youth aged 15 - 20 sleep with their mobile phone turned on.

Women in Japan have daytime and evening phones just like they have daytime and evening handbags.

96% of people screen their incoming calls.

76% of Australians and 76% of Spanish have already responded to mobile marketing campaigns, ie interacted with a brand via mobile.

In China if forced to choose between retrieving a forgotten wallet or retrieving a forgotten phone, 69% will go get the phone rather than the wallet.

And 63% of the phone owners will not lend the phone to anyone else.