Cool stats on mobile from BBDO last year

From Communities Dominate Brands -

From "Wireless Works" by BBDO and Proximity, from April of 2006. But inspite of it being over a year old, it has fascinating data. They interviewed 3,000 people around the world, and snippets of their findings include:

81% of youth aged 15 - 20 sleep with their mobile phone turned on.

Women in Japan have daytime and evening phones just like they have daytime and evening handbags.

96% of people screen their incoming calls.

76% of Australians and 76% of Spanish have already responded to mobile marketing campaigns, ie interacted with a brand via mobile.

In China if forced to choose between retrieving a forgotten wallet or retrieving a forgotten phone, 69% will go get the phone rather than the wallet.

And 63% of the phone owners will not lend the phone to anyone else.