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Global mobile data revenues from services other than SMS exceeded USD10 billion in Q1 07 according to Informa’s World Cellular Data Metrics (WCDM).
The total of USD11.3 billion compares with UD$8.1 billion in Q1 06.
The figure means that nearly one third of mobile data revenues now come from non-SMS services, suggesting operators’ investments in advanced technologies are finally reaping rewards.
But this does not mean the end of the road for SMS. Worldwide SMS traffic was up year-on-year by around 50% to more than 620 billion messages in Q1 07. SMS revenues were up 23% over the same period, helping total data revenues to reach USD34.3 billion in the quarter, the highest ever. The higher increase in SMS traffic compared to revenue reflects lower SMS tariffs and the greater availability of bundled packages.
Out of 70 operators tracked by WCDM, the proportion of data revenues coming from non-SMS ranged vastly, from just 1% (Vodafone Egypt) to over 70% (KTF, Korea).
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